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Journal of Business Communication, Vol. 45, No. 3, 232-264 (2008)
DOI: 10.1177/0021943608317520

Toward a Taxonomy of Corporate Reporting Strategies

Cynthia Clark Williams

Bentley College, ccwilliams{at}bentley.edu

Studies of corporate reporting that focus on information disclosure do so primarily from a mandatory, financial perspective owing the decision to the rationality of corporate actors. Yet, social and environmental disclosures—often reported voluntarily—are increasing in importance because of their impact on a firm's performance and perceived value. Likewise, disclosure decisions are made based on managerial choice, often being communicated for a specific strategic purpose. The aim of this article is to illuminate the importance of voluntary disclosures as an aspect of corporate reporting and to integrate the deterministic and behavioral elements of disclosure decisions. A taxonomy of the disclosure process, activities, tasks, forms, types, and strategies is provided to add to our understanding of the additive and corrective nature of proactively disclosing information either to provide context to existing disclosures or to use information in a preventive manner.

Key Words: corporate reporting • disclosures • voluntary • integrative taxonomy • strategy


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