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Evolution of Corporate Homepages: 1996 to 2006

Indiana University Kokomo, scotjone{at}iuk.edu

This study compares samples of corporate homepages gathered in 1996 and 1997 with homepages of the same sites gathered in 2006. Based on the example of the evolution of typography following the invention of the printing press, it is hypothesized that homepages of 2006 will be more homogenous with each other than the earlier samples and will thus exhibit the development of standardization. The study finds increased standardization in the 2006 homepages in the categories of homepage length, primary navigation orientation, primary navigation style, focal point, and search engine presence and location.

Key Words: Internet • homepage • design • corporate • typography • World Wide Web • Web site

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